Compared to December 2020, room nights were up 16% in December 2021, and the average daily rate was up 34%.
Looking at the entire winter season, which goes from November through April for the tourism office nights occupied are up 37% and the average daily rate is up 26%. These figures include what has already occurred since November as well as what is on the books for the rest of the season.
Parking occupancy has been close to 80% to 90% in town without a major event. In an attempt to mitigate traffic in town during the snow sculpture event, the town will require free reservations for those looking to see the snow sculptures Saturday, Jan. 29. Reservations will be for a two-hour slot of 10 a.m. to noon, noon to 2 p.m. or 2-4 p.m.
The town encourages folks to see the sculptures outside of peak weekend viewing dates, including Jan. 30 to Feb. 2, when no reservations are required. More details on the snow sculpture championships can be found at GoBreck.com/event.